The episode unpacks the origins of sizing systems that shape everything from our clothes to our furniture. The story begins in mid-20th century America, where anthropometric studies were conducted to collect data on body measurements. These studies—initially aimed at creating better-fitting military uniforms—focused on specific demographics, primarily white men and a limited sample of women. The result? A dataset that defined the “average” human body but was deeply biased and exclusionary.
What struck me was how this narrow dataset became the foundation for standardization across industries. The proportions and measurements derived from these studies still influence modern design, even though they reflect only a fraction of the global population. This “average” has been codified into the objects we interact with daily, creating a system that marginalizes anyone who doesn’t fit into its parameters.
For example, clothing sizes, which we’ve all struggled with at some point, are wildly inconsistent because they stem from these flawed beginnings. Even tools, chairs, and car seats owe their dimensions to this skewed data. Listening to Butt Stuff made me realize how much of the design world is rooted in a singular, exclusionary perspective—a perspective that perpetuates discomfort, frustration, and even discrimination.
Emilia’s suggestion sparked a deeper awareness in me: where does the idea of the “average” come from, and why does it persist? Her encouragement to look beyond Eurocentric perspectives and question the origins of standards was transformative. It reframed my research, shifting my focus from gender alone to intersectionality and the broader implications of design that fails to account for human diversity.
The concept of “average” was never neutral. It was created to serve specific purposes—managing populations, optimizing production, and reducing costs. But these purposes often excluded the realities of most people’s lives. As Emilia pointed out during our conversations, everyone relates to objects, but we all experience them differently. What’s ergonomic for one body can be inaccessible for another, making standardization not just a design choice but a mechanism of exclusion.
Radiolab’s Butt Stuff episode didn’t just explain where average comes from; it revealed how deeply embedded this flawed concept is in our world. It also validated my research’s core critique: that design is political, and challenging it requires unpacking the hidden histories of the systems we interact with every day.